Branding

Concepting
Branding
Visual Design

I’ve done branding work and logo design for clients and the companies where I’ve worked. Here are a few.

Greenleaf Art Center

The Greenleaf Art Center is a cultural pillar of the Rogers Park neighborhood in Chicago. The gallery director approached me with a need for a rebrand.

Refinements of the final logo and color scheme are in progress.

I explored the concept of the art center radiating out into the community. I played with color schemes that de-emphasized green and highlighted vibrancy.

The presentation below is the initial proposal for the new brand which included:

Competitor analysis
Concepting elements such as text hierarchy, mood boards and color exploration
Concept ideations
Logo options

Mood board - imagery shows the Greenleaf Art Center vibre

A look at other art institution logos

An exploration of marks and type

Potential color schemes

SAMMS Healthcare Group Brand Guide

SAMMS Healthcare Group had marketing materials and a website, but no standards. They needed to have a brand guide developed that brought everything together. In this guide, I melded their initial brand with their website and marketing materials. This meant selecting what was working, and leaving what was not.

Franciscan Works

Franciscan Works is a nonprofit that builds schools and develops educational programs in countries where solid educational infrastructure is lacking.

After coming up with a winning concept, I provided different color options.

The final version.

liQuidprint

As liQuidprint’s lead designer, I redesigned the company logo after leading a fully-fledged mission and values articulation. Business cards were color-coded to reflect the different departments. Like Star Trek uniforms.

Special Needs Connection

The Special Needs Connection was founded to serve as a community to help people with special needs find service providers that are accommodating to individuals who have diverse requirements.